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Website Redesign Half-Life
Posted by Kirsten Brooks in Blog
I listened to a webinar from HubSpot.com about redesigning websites. This was particularly interesting to me since I am currently involved in a couple of site redesigns. The graph, a slide from the webinar, so perfectly depicts what emotionally goes on with one’s feelings about one’s website. I know, because I’ve experienced it myself.
Basically, when you first finish your website, you love it. Love it. Love it. Love it. You feel so happy about it. Over the course of the next twelve months, you’ve been looking at it for a while, and you begin to get tired of it. You start to think to yourself, “I need a new design.”
What the people visiting your website feel, is depicted in the orange line in the graph. They look at it. When the site first comes out, they like it. Not as much as you like it, but they like it. And, they continue to feel just about the same about the site.
At the end of the twelve months, your happiness has decreased to a very low level. The visitor to your site, feels much better about your site than you do.
;)
